Four-Day Campaign from March 23 – 26 to Celebrate Team Captain,
Veteran Baller & Native Son, Udonis Haslem
MIAMI – In celebration of Udonis Haslem’s storied 20-year NBA career—the entirety of which
has been spent with his hometown team—the Miami HEAT will honor the veteran forward with
“4 Days of 40:” a fun, fan-first campaign celebrating Haslem’s unique journey and lifelong
connection to the city of Miami.
“4 Days of 40” will begin on Thursday, March 23rd with an ongoing digital content series set to
feature exclusive articles, videos, interactive social media and more.
On Thursday, March 23rd, Haslem will appear at Jr. HEAT Spring Camp to host a Q&A with
campers as well as take photos and sign autographs from 1:45 p.m. – 2:45 p.m. Spring camp will
take place at SLAM Miami High School on March 20th – 24th. For more information about spring
camp please visit: http://www.jrheat.com/
On Friday, March 24th, Court Culture—the organization’s in-house lifestyle brand—will release
“The UD Collection,” which features four new t-shirts (plus a re-stocked favorite), each available
for purchase at all Miami HEAT Store locations and online at MiamiHEATStore.com.
On Saturday, March 25th, the HEAT will host “UD Night” during its 8:00 p.m. game versus the
Brooklyn Nets. During an in-game break, a newly dedicated “Section 305” will be unveiled in
Haslem’s honor—a fitting tribute to the city’s native son. Tickets to the March 25th game are
available online at HEAT.com/Tickets.
The festivities will culminate on Sunday, March 26th at a special Miami Mashup edition of the 23rd
annual Miami HEAT Family Festival, which will feature Haslem-themed activations and
experiences. Festival tickets are on sale now.