Caption: New nine-year deal announced with the world’s fastest growing
cryptocurrency platform, with the race to be officially called the
Formula 1® Crypto.com Miami Grand Prix Formula 1® Crypto.com Miami Grand Prix logos will feature on the podium and winners’ trophies. Also revealed today is The Crypto.com Terrace which sits within the campus and details on the Crypto.com Fan Zone, which will take place
on the field in the center of the Hard Rock Stadium
MIAMI GARDENS, Fla. South Florida Motorsports (SFM) is delighted to
announce Crypto.com as the official title partner of the Formula 1®
Crypto.com Miami Grand Prix. This prestigious new deal will see
Crypto.com become an integral part of the newest Formula 1® event on
the calendar, with its brand incorporated into the official event
title and logo, in addition to exposure across the Miami International
Autodrome.
The long-term deal between the Formula 1® Miami Grand Prix and
Crypto.com is the first commercial partnership to be announced in the
build-up to the inaugural event that will take place on the new 5.41km
circuit in Miami Gardens. The Miami International Autodrome will be
the 11th different venue in the United States to host a World
Championship Formula 1® race and will form round five of this year’s
campaign on the weekend of May 6-8, 2022.
“We are excited for our long-term title partnership with Crypto.com.
We share their commitment to innovation and will apply those high
standards to the fan experience at the Formula 1® Crypto.com Miami
Grand Prix,” said Jeremy Walls, Senior Vice President, Chief Revenue
Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix.
“This will be an international event and we look forward to growing
together on a worldwide scale.”
F1 fans will already be familiar with the logos of Crypto.com, as the
world’s fastest growing cryptocurrency platform became a Global
Partner of Formula 1® in 2021, sponsoring the thrilling Sprint series.
With over 10 million users worldwide, Crypto.com is committed to
building the future of the internet, Web3. Powered by cryptocurrency,
Web3 will be more fair and equitable, owned by the builders, creators
and users.
In addition to prominent signage across the circuit, Crypto.com
branding will be integrated across the Formula 1® Crypto.com Miami
Grand Prix campus. The Crypto.com Terrace hospitality area features
unparalleled 360 degrees views of the track, including an exclusive
observation deck at Turn 4. Level one of this space will be open to
all fans attending the event.
Fans will also be excited to visit the Crypto.com Fan Zone which will
take pride of place in the center of the Hard Rock Stadium, on the
field, and will feature a host of entertainment and activities across
the weekend.
“Building on our global partnership with Formula 1, we are thrilled to
be the first commercial title partner of the Formula 1 Crypto.com
Miami Grand Prix in the city that is fast becoming the crypto center
of the U.S.,” said Kris Marszalek, Co-Founder and Chief Executive
Officer at Crypto.com. “Technology and innovation are at the core of
what we do, which strategically aligns with the sport of racing, and
together we will create exciting experiences at the intersection of
Web3 and F1 Racing.”
