In a groundbreaking move that reflects the NFL’s evolving cultural strategy, Latin music megastar Bad Bunny has been officially announced as the headliner for the Apple Music Super Bowl LX Halftime Show. The announcement, made by the NFL in partnership with Roc Nation and Apple Music, signals a bold and historic moment: Bad Bunny will become the first solo Spanish-language artist to take center stage at America’s most-watched sporting event.
The Super Bowl, set to take place on February 8, 2026 at Levi’s Stadium in Santa Clara, California, will undoubtedly have the eyes of the world watching—not just for the game, but for what promises to be one of the most dynamic and culturally rich halftime shows in recent memory.
The Jeff Fox Show Reacts Live from Miami Gardens
Shortly after the announcement, The Jeff Fox Show, broadcasting live from The Licking Restaurant and Lounge in Miami Gardens, tackled the news head-on. Host Jeff Fox was joined by South Florida radio legends Derrick Baker and Cedric Hollywood, who offered spirited support for the NFL’s decision and broke down why this move is a win across the board.
“This is more than just booking a superstar,” said Cedric Hollywood. “This is the NFL recognizing the power and presence of Latino culture in the fabric of American sports and entertainment.”
Baker echoed the sentiment, highlighting Bad Bunny’s massive global appeal and crossover success. “He’s not just a reggaetón artist. He’s a genre-bending performer with the kind of energy, style, and star power that makes for an unforgettable halftime show. This is smart marketing and cultural awareness.”
Why This Move Matters
The selection of Bad Bunny as the Super Bowl headliner speaks volumes about the NFL’s intent to connect with a more diverse and global audience. As one of the most streamed artists in the world—known for blending reggaetón, trap, rock, and Latin pop—Bad Bunny represents a shift toward embracing non-English language music at the mainstream level.
For the NFL, this is more than entertainment—it’s strategy. With the Hispanic and Latino population growing rapidly in the United States, the league sees this as an opportunity to expand its audience, especially among younger, multicultural fans.
“In terms of representation and visibility, this is massive,” said Jeff Fox during the broadcast. “You’ve got a Puerto Rican artist on the biggest stage in America, performing for the world, singing in Spanish. That says a lot about where we’re headed.”
